Getting started

How it works

What SERPclimber does, the observe-audit-prioritize-work-verify-report loop, and how much the engine owns.

Updated 2026-09-22Markdown source

SERPclimber is an SEO workspace organized around projects. Each project is one website: its goal, business context, connected data, allowed scope, and autonomy policy.

Free projects can collect connected first-party data. Managed projects also run the engine's continuous loop:

  1. Observe — crawl the site, check how AI engines answer questions in your space, and add Search Console or GA4 measurements when connected.
  2. Audit — turn those observations into evidence-backed issues and opportunities, grouped by department.
  3. Prioritize — re-rank the backlog against the project goal every hour and promote only the most useful findings into Tasks.
  4. Work — execute approved tasks through the engine, you, or an external agent connected over MCP.
  5. Verify — check the live result and measure the outcome when a measurement window is useful.
  6. Report — write weekly or monthly digests of what changed, what improved, and what comes next.

The workspace

Projects added from Search Console open on Performance → SEO; manually added projects open on Tasks. Each has five sections: Performance (with SEO, GA4, AI answers, Crawlers, and Authority tabs), Tasks, Audit, Reports, and Settings. Every task has a project-wide number such as #42 and its own thread, where evidence, plans, approvals, receipts, and your comments live together.

The assistant entry point appears throughout the workspace: on its own page, in a pane pinned beside any page, and behind Explain with AI on Performance cards. Replies require a paid plan, and project-specific analysis requires a managed site; free projects show an upgrade path. Once managed, ask it what needs you, why a task exists, or what a chart means. See Chat.

How much the engine owns

  • Audit only / MCP — the engine observes, files findings, and plans. You or your external agent perform every change.
  • Copilot — the engine performs low-risk, reversible work and asks before risky, external, or paid actions. New projects start here.
  • Full — the engine performs everything its policy allows, including paid evidence within budget.
  • Custom — set a default rule and override it per department or action class.

Start by connecting your data and adding a free site from your Search Console catalog, or add a site manually. Make a site managed when you want automated audits and paid research.