Projects

A project is one website plus everything SERPclimber needs to work on it: its goal, business context, scope, connected data, autonomy policy, evidence, tasks, and reports.

The Projects page

Projects lists every site you own as a card. Each card shows the favicon and domain, a state chip (Attention when the latest Search Console or GA4 sync skipped or failed or the audit errored, Needs you with the number of tasks waiting on you, Working while the engine is executing or measuring, otherwise Steady), 3-month Search Console clicks and impressions with their change against the previous 3 months over a compact trend colored by direction only — green rising, red falling, grey flat — with the previous window ghosted behind it; the thin stripe along the card's top edge is the site's favicon color, or a neutral hairline when the icon has none, and says nothing about performance, and two linked facts: queries on page one and AI answers that cite the site. Cards that need attention show the reason in place of the numbers; passing queue hiccups that retry on their own are never shown. Cards sort with attention first, then whatever needs you, then working, then steady.

Choose Add project to create a site. Only a domain is required; the project name defaults to the hostname. New projects open on Performance → SEO. Search Console, GA4, your CMS, and Cloudflare can be connected afterwards. If your subscription has no spare site position, SERPclimber shows the exact prorated charge before the project is created.

The project switcher in the menubar moves between sites from any page. File → New project and File → Open project do the same.

The project workspace

Every project has five sections in the sidebar:

• Performance — evidence tabs for SEO, GA4, AI answers, Crawlers, and Authority. See Performance.
• Tasks — the selected work queue and each task's thread. See Tasks.
• Audit — the complete inventory of findings by department. See Audit.
• Reports — weekly or monthly digests. See Reports.
• Settings — identity, autonomy, business context, scope, and report cadence. See Project settings.

The Performance item expands into its five tabs when it is the active section, and the Tasks item carries the count of open tasks.

Editing the goal

Choose a goal under Active goals beside Tasks to open Goal and engine interpretation. Describe the goal in plain language, for example "Grow non-branded traffic to our product pages without changing pricing pages." The engine compiles it into department priorities, included and excluded paths, success signals, and guardrails, and shows that interpretation before you apply it. Applying a goal reprioritizes stored findings and future tasks. It never changes autonomy, approvals, spending, or publishing access.

Automatic collection

Once a project exists, SERPclimber audits the site weekly, refreshes Search Console and GA4 evidence daily, re-prioritizes the backlog hourly, checks AI answers and AI crawler activity daily, and generates digests on the schedule you choose. Connecting or repairing a data source triggers an immediate refresh so you do not wait for the next scheduled run.

Read-only projects

When a subscription lapses or a site is removed from the plan, the project becomes read-only at the end of the paid term. Its history, tasks, evidence, and reports stay available; paid scans, actions, and automation pause until it is reactivated. See Billing and project access.