URL lookup

URL lookup answers the questions you have about any web address, across all of your projects. For a page you link out to — a Spotify playlist, a partner's page, a source an AI answer cited — it answers whether linking there pays off and where: which of your pages link to it and how, whether anyone clicks through, how those visitors found you, and how the link does against the other links on the same page. For a page on your own site, it shows how the page does in Google, which of your pages link to it, and which AI answers cite it.

Opening a lookup

• Desktop: type or paste into the search bar in the middle of the top bar, or press ⌘K (Ctrl+K on Windows) from anywhere. File → Look up a URL… does the same. When the window is narrow, the File, Edit, View, Workspace, MCP, and Help menus fold into one menu button so the bar keeps its place.
• Paste anywhere: paste a web address on any page — anywhere that isn't a text field — and it lands in the search bar, ready to look up with Enter.
• From any URL in the app: hover a page in Performance (SEO, GA4, Crawlers, Authority, AI answers), Audit, a task, an AI answer's sources, or a table in a chat answer, and click the magnifier after its address. The lookup opens in the side pane next to what you were looking at, the way a task does, so you keep your place.
• Phone: open the navigation drawer; the lookup field sits under the project switcher.
• Chat: ask the assistant about a URL and it reads the same evidence. Paste a bare address into the chat box and Look up this URL appears beside it to open the lookup instead of asking.

You don't need to type https:// — artist.tools/blog/post works, and so do links pasted with quotes or angle brackets around them. While you type, the site's icon appears in the field, and the suggestion says Your site when the address belongs to one of your projects.

The field also lists your recent lookups; typing narrows them (type spotify to find every Spotify lookup). Recent lookups are kept in this browser only. Remove one with the × on its row, or all of them with Clear.

The top of the page

The page reads like a search results page for the address. The address sits in the search box at the top — edit it and press Enter (or the search button) to look up another one; Esc twice puts the original back. Under the box:

• Your page (and which project) or Outside site, and buttons to check again, copy the address, or Ask AI about it.
• The address as its own search result: the site's name and a breadcrumb of the address, the page's title (open it to visit the page), its description — for Spotify with the owner, song count, and saves — and its image as the thumbnail. For your own pages this doubles as a preview of how the page can look in Google, and says so when the page has no meta description.
• Whether the address still works: Live, Redirects, or Gone with the status it answered. SERPclimber fetches the address's public page once when you look it up (and caches the answer for ten minutes); some sites refuse automated checks, which shows as refused rather than as broken.

If the address is gone or redirects while your pages still link to it, a banner says so and counts the pages that need a new link.

The chat box at the bottom asks about the address on screen: the assistant is told which one you're looking at, and your own pages come along as a page chip.

An outside address

The answer

A sentence answers the main question first: how many clicks your sites sent to the address in the last 28 days, how that compares with the 28 days before, where most of those visitors came from, and which page sent the most. When nobody clicked, it says how often the linking pages were seen on Google and viewed instead.

The numbers under it are clicks to the address, the pages that link to it (with + and − for pages that started or stopped linking in the last 90 days of crawls), the linking pages' Google impressions and page views, and AI answers that cite the address.

Clicks over time

Weekly clicks for the last 13 weeks, with the last 28 days highlighted. Badges above a week mark crawls that saw one of your pages start (+1) or stop (−1) linking, so a jump or a drop lines up with its cause; hover a week to see which pages.

How people reach it

A flow from where each visit that ended in a click began — Google, ChatGPT, Reddit, direct visits, another site — to the page the click happened on. Hover a source or a page to trace it; open a page to look it up. When nobody clicked in the last 28 days, the card shows how visitors reached the linking pages instead.

Where your sites link to it

When more than one of your sites links to the address, the card starts with the whole picture:

• Top links: the five links doing the most across every site — the ones that sent clicks first, then the most-seen pages — each with its site and the number it leads with.
• One row per site: how many of its pages link there, new pages, their Google impressions and views, its clicks, and a bar for its share. Open a site to see its pages.

Each page, from its most recent crawl:

• How it links: the link's own words — its text, or for image links the image's alt text — whether it's an image link, its position among the page's links to the same site (1st of 10 Spotify links), how many times the page links there, and whether it sits in the navigation or footer. Pages from crawls before this detail was recorded say the link text arrives with the next crawl.
• What the page gets: its Google impressions and top search with position, page views, the share of views that clicked through to the address, and the AI answers that cite the page itself. Pages that started linking recently are marked new.
• Clicks: how many clicks the page sent to the address, and where that ranks among the page's links (2nd of 10 by clicks). Compare with the other links lists every link on the page to the same site with its clicks, so you can see whether the address earns more or less than its neighbors. Open any neighbor to look it up.

Also clicked from lists pages that sent clicks although no crawl recorded the link (a page the crawler didn't reach, or a link added by script); they count toward their site's clicks and can appear in Top links marked not crawled. Stopped linking lists pages that dropped the link, with the crawl that noticed.

Clicks come from Google Analytics, read live when you look. They need GA4's enhanced measurement (outbound clicks) turned on. If Analytics isn't connected or can't be reached for a project, the page says so and offers Try again.

Your own page

When the address belongs to one of your projects, a card shows:

• The page: its title and status from the latest crawl (for example 200 OK and Indexable), Google's own indexing verdict when a URL inspection is stored (for example Submitted and indexed), and a warning when the page's canonical — or the canonical Google chose — points to a different address.
• Google Search: clicks, impressions, and average position from Search Console for the last 28 days, with the top searches that lead to the page. Performance opens the SEO tab filtered to this page.
• Visits: Google Analytics sessions and key events for the page, the change against the previous 28 days, and a split of where visits came from (organic search, AI answers, direct, other). Analytics opens the GA4 tab filtered to this page.

Pages that link here lists your pages that link to it, with the same link and page details as above. A page with no crawled links pointing at it gets a warning: pages without internal links are hard for search engines to find.

AI answers that cite it

Tracked questions whose latest ChatGPT, Perplexity, Gemini, Claude, or AI Overview answer links to the address — either in the engine's list of sources (with its position, source #2) or inside the answer text itself (linked in the answer), the same way AI Visibility counts a citation. Tracking tags engines add to links, such as ChatGPT's ?utm_source=chatgpt.com, don't stop a match. Open a row to see that question on the project's AI answers tab. The note at the bottom adds context: how many tracked answers cite anything on the address's site, and how often the pages that link to it are cited themselves.

An answer that names the page or site without linking to it isn't counted.

Following a trail

Every page in a lookup — a linking page, a page in the flow, a neighbor link — opens its own lookup, so you can follow a trail one hop at a time. Your browser's back button returns to the previous lookup instantly.

What a lookup checks

A lookup reads evidence SERPclimber has already saved, fetches the address's public page once, and counts clicks live from Google Analytics. Nothing is crawled and no paid checks are spent. The What we checked section at the bottom of every lookup lists each source, how complete it is, and the dates it covers.

Crawls and AI answers are snapshots. If nothing matches, the address may simply not have been crawled or cited yet, so a lookup that finds nothing suggests nearby addresses to try: the address without its query string, and the site's home page.

Search Console and Analytics numbers only exist for your own sites; Search Console can't report traffic to someone else's page. Links from other people's sites aren't part of a lookup.

Matching addresses

A lookup matches the address you gave in every spelling of the same page: with or without www., over http or https, and with or without a trailing slash. For your own pages, Search Console is read by page, the way Analytics is, so letter case and tracking tags such as ?utm_source= don't split the numbers either. Only an address whose query picks a different page (?id=2) is held to its own spellings.

Redirects. When the address redirects to a different page — another path, a subdomain, another site — the lookup follows it. Search Console, Analytics, and crawls record the page a visit lands on, so that page's numbers, links, and AI citations count as the address's own, and a banner says where it redirects. The banner's count is only your pages that link to the old address: the links to update. The lookup waits a moment for the redirect check; when a slow site answers after that, the page reads again once, on its own.

Spotify share links are grouped: Spotify adds a different ?si= code to every share, and sometimes a language path like /intl-de/, so every share link of the same track, album, or playlist counts as one address, and the page says Any share of this playlist.