AI Visibility Tracking for ChatGPT, Perplexity and AI Overviews
ChatGPT, Perplexity, Gemini, Claude and Google's AI Overviews answer questions about your market every day, citing somebody. AI visibility shows you which questions those are, who gets cited, and whether the AI crawlers can read your site at all.
replaces
- Manually prompting ChatGPT
- Rank trackers that cannot see AI answers
- Guessing at GEO
- Spot-check screenshots
- 5answer engines# AI Overviews, ChatGPT, Perplexity, Gemini and Claude.
- Autoquestion discovery# Built from your own Search Console queries. No list to type.
- Shareof answers# The share of AI answers that cite you, per day and per engine.
What AI Visibility does
There is no position 3 in an AI answer
Search is splitting. A growing share of questions never produce a list of ten blue links. They produce a paragraph that cites two or three sources. In that world the only ranking that exists is yes or no: you were cited, or you were not.
Rank trackers cannot see this. They watch a keyword and report a position, and an AI answer has neither. So the usual toolkit reports that everything is fine while a competitor becomes the source ChatGPT quotes for your category.
Questions, engines, and who got the citation
The AI answers tab tracks the questions people ask about your space across five answer engines, and records what each one said: whether you were cited and at what rank, whether a competitor was cited instead, or whether nobody was cited at all, which is the opening.
The questions are discovered from your own Search Console data rather than typed into a list, so coverage follows what your site is about instead of what you remembered to add. The headline is Share of answers: of every AI answer to your tracked questions, the percentage that cites your site, per day and per engine, with competitor share and uncovered share beside it.
How it works
- 1
Questions are discovered from your search data
The queries your pages already earn impressions for become the questions to check. The first scan starts on its own once Search Console is connected.
- 2
Each question is asked across the engines
AI Overviews, ChatGPT, Perplexity, Gemini and Claude are checked, because they do not agree with each other. A daily job keeps saved answers fresh.
- 3
Citations are recorded
Cited and at what rank, a competitor cited instead, or nobody cited, with the competing domain named when there is one.
- 4
Crawler access is checked
The Crawlers tab reads Cloudflare to show which AI crawlers fetch your pages, so you know whether a citation gap is a content problem or an access problem.
- 5
Gaps become tasks
Questions where a competitor is cited and you are not have a Create task button. The task measures AI citations of your site as its metric.
When you are not cited, you find out who was
A "not cited" result on its own is not actionable. Naming the domain that got the citation instead turns it into a brief: here is the question, here is who is answering it better, here is the page you need.
- The competing domain recorded per question and per engine
- Your citation rank when you are cited
- Questions where no source is cited, which are the cleanest openings
- Topics grouped and named in plain words, with engine coverage per topic
- Citations lost in the range, with who holds the spot now
Proof the AI crawlers can actually read you
A surprising share of AI visibility problems are not content problems. A robots.txt rule, a CDN bot policy or a firewall can block GPTBot or ClaudeBot entirely, and nothing in a normal SEO tool would tell you. The Crawlers tab reads a read-only Cloudflare connection to show who actually fetches your pages.
- Requests per AI crawler and per company over any range
- robots.txt rules next to what each crawler actually requested
- Crawls per visit: crawler requests beside the visits each product sends back, when GA4 is connected
- New and stopped crawlers in the range
Everything it covers
Google AI Overviews tracking
Whether your pages are cited in the AI answer above the results.
ChatGPT citation tracking
What ChatGPT answers for your questions, and who it cites.
Perplexity citation tracking
Sources named in Perplexity answers.
Gemini citation tracking
Coverage of Google's assistant answers.
Claude citation tracking
Sources cited in Claude answers.
Automatic question discovery
Built from your Search Console queries. No list to maintain.
Share of answers
Your share, competitor share and uncovered share, per day and per engine.
Citation rank
Not just whether you were cited, but in what position.
Competitor citation detection
The domain that was cited instead of you, named.
Topic coverage
Questions grouped into named topics, each showing who the engines cite.
Lost recently
Questions that dropped a citation in the range, with the engine and the date.
What earns citations
Your pages ranked by citations received across engines.
AI crawler monitoring
Cloudflare requests by crawler and company, with robots.txt rules beside them.
Create task from a gap
A citation gap becomes a task the engine works and measures.
Live asks
Ask any engine a question now. Each active site adds 500 live questions a month to your account pool.
Tracked over time
Citation share is a trend with a comparison window, not a one-off audit.
GEO, AEO, or just the other half of search
This work travels under several names: generative engine optimization, answer engine optimization, AI search optimization. The vocabulary is unsettled because the discipline is about two years old.
The underlying job is stable enough: know which questions in your market get answered by a machine, know who that machine currently trusts, make sure it can read you, and give it something better to cite. Whatever the name settles on, that is the loop.
Frequently asked questions
Google AI Overviews, ChatGPT, Perplexity, Gemini and Claude.
No. Questions are discovered from the queries your own pages already earn impressions for, so coverage reflects what your site is actually about. That also catches the long tail you would never have thought to add manually.
Generative engine optimization: the practice of getting cited in AI-generated answers rather than ranked in a list of links. This is the measurement half of it. It tells you where you stand and where the openings are, and the audit and tasks are what you use to act on that.
Because an engine cannot cite a page it cannot fetch. Robots.txt rules, CDN bot-management defaults and firewall policies block AI crawlers more often than people expect. The Crawlers tab shows what your robots.txt says to each crawler next to what it actually requested, so you can rule this out before assuming your content is the problem.
Not directly, and anyone promising otherwise is guessing. What you can do is make sure the crawlers can reach you, and make sure the page that should be the answer actually answers the question — which is what the citation gaps here are for.
Dedicated tools generally track a prompt list you supply and stop at the report. Here the questions come from your own search data, the gaps become tasks with a measured outcome, and the same workspace holds your Search Console, GA4 and backlink evidence. We publish comparisons against several of those tools if you want the detail.
Questions are built from the queries you rank for in Search Console. Answers are collected by scheduled scans that use the project's monthly evidence budget. You can also ask any engine a question live, which uses one of the 500 monthly live questions each active site adds to your account pool.
Works with
~/serpclimber/performance/seoSEO Dashboard
Search Console shows what ranks. GA4 shows what earns. Neither one shows you what to fix next. SERPclimber puts both on one timeline, adds AI answers, AI crawler activity and your backlink profile, and keeps 16 months of Search Console history so you can see a trend instead of a snapshot.
Read more~/serpclimber/tasksSEO Experiments
Most SEO changes are never measured. In SERPclimber there is no separate experiment to set up. Every task created from evidence records the number it set out to move and what that number read before the work started. When the task is resolved, the same number is read again over a window of the same length, and the result is shown next to the task.
Read more~/serpclimber/conversationAI SEO Agent
Ask a general chatbot about your rankings and it will guess, because it has never seen your data. This assistant is pinned beside every page with the same context you have — your pages, your queries, your tasks, your backlinks and your AI answers — and it can act on what it finds, with your approval.
Read morePoint it at your site.
A project takes one domain. The first pass tells you what it found — before anything changes on your site.