AI Visibility Tracking for ChatGPT, Perplexity and AI Overviews
ChatGPT, Perplexity, Gemini, Claude and Google's AI Overviews answer questions about your market every day, citing somebody. AI visibility shows you which questions those are, who gets cited, and whether the AI crawlers can read your site at all.
replaces
- Manually prompting ChatGPT
- Rank trackers that cannot see AI answers
- Guessing at GEO
- Spot-check screenshots
- 5answer engines# AI Overviews, ChatGPT, Perplexity, Gemini and Claude.
- Autoquestion discovery# Built from your own search data — no watch-list to type.
- Livecrawler access# Whether GPTBot and friends are actually fetching your pages.
What AI Visibility does
There is no position 3 in an AI answer
Search is splitting. A growing share of questions never produce a list of ten blue links — they produce a paragraph that cites two or three sources. In that world the only ranking that exists is binary: you were cited, or you were not.
Rank trackers cannot see this. They watch a keyword and report a position, and an AI answer has neither. So the usual toolkit reports that everything is fine while a competitor becomes the source ChatGPT quotes for your category.
Questions, engines, and who got the citation
AI visibility tracks the questions people actually ask about your space across five answer engines, and records what each one said: whether you were cited and in what position, whether a competitor was cited instead, or whether nobody relevant was cited at all — which is the opening.
The questions are discovered from your own Search Console data rather than typed into a watch-list, so coverage follows what your site is genuinely about instead of what you remembered to add.
How it works
- 1
Questions are discovered from your search data
The queries your pages already earn impressions for become the questions to test. No list to maintain.
- 2
Each question is asked across the engines
AI Overviews, ChatGPT, Perplexity, Gemini and Claude are checked, because they do not agree with each other.
- 3
Citations are recorded
Cited and at what rank, a competitor cited instead, or nobody cited — with the competing domain named when there is one.
- 4
Crawler access is verified
GPTBot, PerplexityBot and ClaudeBot fetch counts against your site, so you know whether a citation gap is a content problem or an access problem.
- 5
Opportunities surface
Questions where a competitor is cited and you are not are the shortlist worth writing against.
When you are not cited, you find out who was
A "not cited" result on its own is not actionable. Naming the domain that got the citation instead turns it into a brief: here is the question, here is who is answering it better, here is the page you need.
- The competing domain recorded per question and per engine
- Your citation rank when you are cited
- Questions where no relevant source is cited — the cleanest openings
- Differences between engines on the same question
Proof the AI crawlers can actually read you
A surprising share of AI visibility problems are not content problems. A robots.txt rule, a CDN bot policy or an aggressive firewall can block GPTBot or ClaudeBot entirely, and nothing in a normal SEO tool would tell you.
- Fetch counts per AI crawler over the last 30 days
- Detects the case where you are invisible because you are blocked
- Separates an access problem from a content problem
- Checked continuously, not once at setup
Everything it covers
Google AI Overviews tracking
Whether your pages are cited in the AI answer above the results.
ChatGPT citation tracking
What ChatGPT answers for your questions, and who it cites.
Perplexity citation tracking
Sources named in Perplexity answers.
Gemini citation tracking
Coverage of Google's assistant answers.
Claude citation tracking
Sources cited in Claude answers.
Automatic question discovery
Built from your Search Console queries — no watch-list.
Citation rank
Not just whether you were cited, but in what position.
Competitor citation detection
The domain that was cited instead of you, named.
Opportunity shortlist
Questions where a competitor is cited and you are not.
AI crawler access monitoring
GPTBot, PerplexityBot and ClaudeBot fetch activity on your site.
Per-engine breakdown
Engines disagree; the differences are visible.
Tracked over time
Citation share is a trend, not a one-off audit.
GEO, AEO, or just the other half of search
This work travels under several names — generative engine optimisation, answer engine optimisation, AI search optimisation. The vocabulary is unsettled because the discipline is about two years old.
The underlying job is stable enough: know which questions in your market get answered by a machine, know who that machine currently trusts, make sure it can read you, and give it something better to cite. Whatever the acronym settles on, that is the loop.
Frequently asked questions
Google AI Overviews, ChatGPT, Perplexity, Gemini and Claude.
No. Questions are discovered from the queries your own pages already earn impressions for, so coverage reflects what your site is actually about. That also catches the long tail you would never have thought to add manually.
Generative engine optimisation — the practice of getting cited in AI-generated answers rather than ranked in a list of links. This is the measurement half of it: it tells you where you stand and where the openings are, and the rest of the product is what you use to act on that.
Because an engine cannot cite a page it cannot fetch. Robots.txt rules, CDN bot-management defaults and firewall policies block AI crawlers more often than people expect, and it is worth ruling out before assuming your content is the problem.
Not directly, and anyone promising otherwise is guessing. What you can do is make sure the crawlers can reach you, and make sure the page that should be the answer actually answers the question — which is what the citation gaps here are for.
Dedicated tools generally track a prompt list you supply and stop at the report. Here the questions come from your own search data, and the gaps feed the same loop that writes and tests the page meant to close them. We publish comparisons against several of those tools if you want the detail.
Works with
~/serpclimber/pagesSEO Dashboard
Search Console tells you what ranks. GA4 tells you what earns. Neither tells you which page to fix next. SERPclimber fuses both into one page inventory — position, clicks, sessions, revenue and referrers per URL — and ranks it by opportunity.
Read more~/serpclimber/experiments/draftContent Generator
Generic AI writing tools start from a keyword and a tone slider. This one starts from the page you already have: the queries it wins, the queries it is losing, and what is ranking above it. Every draft is a variant of a real page, aimed at a real gap.
Read more~/serpclimber/agentAI SEO Agent
Ask a general chatbot about your rankings and it will guess, because it has never seen your data. This agent is docked into every screen with the same context you have — your pages, your queries, your experiments — and it can act on what it finds, with your approval.
Read morePoint it at your site.
A project takes one domain. The first pass tells you what it found — before anything changes on your site.