There are several techniques to improve the position in the search engine. Unfortunately, in addition to those that push your site up to vastly improve it, even for visitors, there are also fraudulent techniques that can work in the short term but will not please your visitors very much. And in the end, they can mean a great loss to you.
How to fool a search engine
The best search position is key for your site. With search engines like Google and Seznam, you can get many new page visitors who wouldn’t even know about you otherwise. Therefore, it is always advantageous to place in the search results as high as possible, the higher the chance that the user will also click on you. The order of your page and its ranking by the search engine can be influenced by appropriate content, correct linking, sharing on social networks, etc. However, some businesses offer optimizations that are not supposed to improve your site but rather fool search engines and tell them that your page is the most relevant.
The search algorithm is secret.
Of course, the aim of search engines is the satisfaction of their customers, i.e., those looking for something on their site. That’s why their programmers are trying to build a search algorithm that’s accurate enough to find the most relevant pages concerning the terms you type. The exact algorithm of which search engine is always a trade secret that must not be shared. Search engines do not use it, as they could also give site programmers precise instructions on how to bypass them. However, by observing and testing, you can infer what applies to search engines and how to “force” them to display your site as high as possible.
Black hat Or a black hat
Techniques that affect search engine optimization fraudulently are often Black hat SEO techniques, with Black hat meaning Black Hat. The term comes from a film, specifically westerns, where it was referred to as the villain.
Search engines boycott them.
It must be acknowledged that there are fewer and fewer pages created based on fraudulent optimization and that you have previously recognized the worst creations at a glance. The text did not make much sense initially; it was shaky and was too smudge with critical expressions. These were often mentioned in the first fall because, initially, search engines could not bow. Of course, the information value of such a website was zero, and the visitor rather regretted visiting it. And he distrusted the search engine.
It is precisely because of the loss of trust that search engines boycott sites with fraudulent SEO and, if they know that the position in the search engines is obtained illegally, they can penalize the site. The strongest is that they stop indexing the page and no longer appear in the search results, or they can significantly lower the page rank, and the page sinks very deeply. Her return to the top of the rankings is then complicated, if not impossible.
Too many keywords, completely different content…
There are many techniques to push the web artificially. Let’s start with the most basic, and that’s the over-occurrence of keywords on the page. For example, if you find a page where you see euro-screen text for free euro-screen cheap and so still in a circle, then it is clear that this is a page that tries to catch up with visitors based on fraud and that you will probably not get relevant and interesting content here.
Another way to cheat is to mislead the search engine by finding content other than what is actually on the site. That is, content that is attractive to many users (e.g., free iPhone).
Links are also used to increase the page rank fraudulently. You can do magic with them powerfully. But, of course, Google mainly rates links that come to your site from quality websites. Thus, links are most differently changed, even sold. Here, too, it is not quantity that matters but the quality and relevance of links. If your search engine’s link portfolio is suspicious, this can lead to a drop in search positions (SERP) and, worse, a penalty. Once, so-called microwebs were created to link links. They existed only as support pages to artificially increase the ranking of the site by the search engine.
It’s not going to pay off.
Very cheap costs can speak for cheating at SEO; on the other hand, the site can jump forward in search, but only for a little while, as the search engine changes the search algorithm and within moments, the whole “work” is lost. Thus, fraudulent improvement of the position of search engines will certainly not pay off. Certainly not in the long term and certainly not for companies with a “face” and are based on their seriousness.
Even those who are not well-known in the internet environment do not rate visiting such a site well, and unless there is some truly bombastic offer, they usually leave the site and do not intend to return. For someone trying to build a business, such behavior is a disaster because it can ultimately damage its business reputation.
You can’t get an SEO
Therefore, we do not recommend you to cheat when optimizing. But, of course, it is possible to influence the position of search engines, but only by improving the page in its structure, especially in its content, which is very important for search engines. So study the optimization policies yourself or hire experts. In any case, this will improve your search position for a longer period of time and even more rightly so.