WooCommerce offers the opportunity to build your e-shop on the WordPress editorial system relatively simply and cheaply. WooCommerce plugin itself needs to be retrofitted with additional add-ons to help you manage the e-shop, its marketing, finances, payments, or connection to other services and tools. In this article, I will show you the best most essential plugins for WooCommerce.
What is WooCommerce?
WooCommerce is a popular open-source plugin that you can find in the official WordPress repository. Thanks to this plugin, you can launch an online store on the WordPress editorial system. Although WooCommerce has other alternatives, it can be boldly said to be one of the most popular e-commerce solutions for WordPress. BuiltWith reports in its statistics that over 28% of all online stores in the world are built on WooCommerce, which is over 4,400,000 e-shops.
On WooCommerce, you can quickly launch your online store. It may seem that only the best WordPress hosting will be enough for you to run such a store, but appearances will soon disappoint you. Why? WooCommerce itself can do a lot, but when it comes to SEO, connection to payment gateways, billing, and accounting tools, to god comparisons, carriers, social networks, and more, you suddenly find that you need to either hire developers or install other WooCommerce plugins. And what we will talk about, installing the plugin is a cheaper and faster solution to the problem.
Invoicing, printing invoices, PDF invoices, accounting
Generating invoices and sending them automatically to customers often saves a lot of time and effort. Of course, it always depends on how your accounting is handled, but believe me; there are many plugins and connections for WooCommerce that solve billing and make the job easier.
WooCommerce PDF Invoices & Delivery Sheets (Free)
It is a plugin for generating custom invoices. You can enrich them with your logo, and there are other setup options to help you create the invoices you need. In addition, these invoices are automatically attached to the emails confirming the order. You can easily download invoices through the administration interface for later posting. WooCommerce PDF invoices & delivery sheets can be found in the WordPress repository.
WooCommerce SuperFactor (free)
SuperFactor is an online billing tool for sole traders, small businesses, and e-shops. In SuperFactor, you can automatically pair payments with a bank, keep a warehouse, have documents imported into various accounting and warehouse systems, and much more. The WooCommerce SuperFaktura plugin will help you connect your online store to this service. The plugin itself is free and can be found in the WordPress repository, but there is already a charge for using the SuperFactura billing tool.
iDoklad, Fakturoid, Invoice (paid)
These are popular Czech billing tools. Their use has several advantages, including pairing payments with a bank, automation, EET, exporting to accounting programs, and much more. Those who are serious about their e-shop probably already use one of these services. Either a programmer or an already prepared plugin will help you connect these services to your Woo store. It costs money, but it can work almost instantly and costs considerably less than hiring a programmer. Why re-create something that’s already done? Here you will find WooCommerce plugins to connect to iDoklad, Fakturoid, Invoice from Tort.
Many start-up e-commerce operators forget about marketing and promoting the e-shop. At the same time, I would say that this may be more important than the billing itself. The civil service would probably look at it differently, but the fact is, if you don’t get customers into the store, you have nothing and no one to invoice.
Why solve SEO? Because SEO is a good source of traffic for every site. If you treat and curate SEO well on your website, you’ll get a consistent and valuable source of traffic coming directly from search engines. SEO should be addressed in the marketing strategy of each e-shop. Plugins to help you with SEO are a lot for WordPress, but I think it makes sense to consider the two below seriously.
YOAST SEO (free and paid)
WooCommerce plugin YOAST is one of the most popular SEO plugins for WordPress. This SEO plugin will help you maximize the traceability of your e-shop in search engines. Not only will it tell you what you should improve on a particular page, but it will also help you automate meta tag generation, create sitemaps for your website, or integrate properly structured Schema.org data to increase the chances of your site having so-called rich snippets. YOAST can be found in the WordPress repository, and it is free, but it also has its paid option. It unlocks additional features that are useful in SEO combat with competitors. You can find out what a paid Yoast can do in the comparison table.
Rank Math SEO (free and paid)